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This series of IMS "Editorials" is filled with practical advice and comments on how to make sure electronic commerce is treated as a BUSINESS STRATEGY by your organization. Everyone's talking about the Internet's incredible potential and IMS is doing something about it for our clients.
What you can do to insure your own success.....There is something almost primeval about getting recognition of the
importance of doing one's job with excellence. Doing something extraordinarily well is
more than just a matter of pride. It essentially defines
us and our passion for projects. We are all inherently social creatures, and our sense of
self worth, is caught up in, and expresses itself through, our role, our specialization
within our community. Even in the earliest tribal cultures individuals recognized other
individuals' strengths, experiences and talents, and this recognition refined and defined
each individual's role, and importance, in the community. These natural skills, these differences, established one's position, one's
membership, in their community.
The search for one's exceptional personal role, our place in community, is
often a lifelong quest. Today's wired world makes it hard to be anonymous or leave a
lasting impression within a Global online Internet community. So often, the fourth element
-- our audience -- can be the hardest one to influence in our efforts to
achieve success. When we have no audience, when we do not know where we belong, we are
left to choose what we will do in vacuum. As a result, many of us devote large parts of
our lives to study and diligent work only to find we have no audience, and that no matter
how great we see our own talent and acquired skill, it was all wasted time. Therefore we
have to focus on where the our Passion, Natural Talents and practiced skills come together
to address a needful audience. Keep what the customer/audience needs as a key to business success. We've all heard the phrase 'find a need and fill it' as Rule #1 for business start-ups. I'd say these six words lie at the root of any business success. It's the most important business advice you can give.But what does this mean? It means that every successful enterprise's offerings (products and/or services) meet four criteria:
This may sound like a simple recipe, but it's actually quite difficult to achieve. The market for products and skilled services, though far from perfect, is already reasonably efficient at identifying and satisfying consumer needs. If you find an unmet need, there is almost surely a reason why that need isn't being met by some other enterprise. You need to find out what that reason is, and overcome it, or invent a better mouse trap. And then you need to gather a team of people with the collective competencies to design, produce, market and distribute the product or service that meets that need, and the resources (physical, financial and intellectual) needed to do so effectively. Easier said than done. The key to doing this is in research, the difficult, time-consuming (but usually inexpensive) process of discovering the who, what, when, where, why and how of fulfilling unmet needs. The rewards from doing this right are obviously satisfying if you focus on the sweet spot within the "circles of success".
You can plot your company's strategy, analyze its strengths and weaknesses, and even plan for growth, but without opportunity and an audience, success will elude you. Success is rooted in opportunity, desire and an innate natural talent to do a excellent job in your chose field. You must possess the ability to recognize it, and the willingness to seize it, before you can hope to reap its benefits. By now, you're familiar with the Internet and the promise of how it can revolutionize your business. You've maybe identified it as an unparalleled opportunity to reach new customers. You might already depend on e-mail or have a Web site as part of your marketing efforts. But you recognize that it's not enough. How do you leverage this paradigm shift into a profitable business opportunity?
"Vision without action is just
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All rights reserved and copywrited© by Image Marketing Services - 11/02/2006
This site was built by 
Image Marketing Services
Visions:
Anyone can make a dollar, it is when you make
sense that it starts to add up."...does your eBiz plan make sense?
Image Marketing Services
selects from a list of e-commerce alliance partners who are qualified to help you harness
the momentum of the Internet without sacrificing your investment in existing systems and
technology. In fact, they can take your existing information systems to the next level;
making it more useful, more manageable, and, ultimately, more valuable. Electronic
Commerce technology pulls disparate computing systems into a powerful, unified information
resource, and integrates and extends that power with the full force of the Internet. An
Internet presence no longer is a luxury ...it's a necessity. Linking our expert eBiz
services to your WEB goals is our past -present and future.
