Anyone can make a dollar, it is when you make
sense that it starts to add up."...does your eBiz plan make sense?
This series of IMS "Editorials"
is filled with practical advice and comments on how to make sure electronic commerce is
treated as a BUSINESS
STRATEGY by your organization. Everyone's talking about the Internet's incredible
potential and IMS is doing something about it for our clients.
What you can do to insure your own success.....
There is something almost primeval about getting recognition of the
importance of doing one's job with excellence. Doing something extraordinarily well is
more than just a matter of pride. It essentially defines
us and our passion for projects. We are all inherently social creatures, and our sense of
self worth, is caught up in, and expresses itself through, our role, our specialization
within our community. Even in the earliest tribal cultures individuals recognized other
individuals' strengths, experiences and talents, and this recognition refined and defined
each individual's role, and importance, in the community. These natural skills, these differences, established one's position, one's
membership, in their community.
Doing what comes naturally, what we enjoy doing, and what we do well, is essential to our
self-esteem, so it is not surprising that it defines our "mastery" over the need
to build on personal competence -- as one of the four "Circles of Success" that
gives each of us heart, self-confidence, and the spirit to succeed. What is it that
determines this special role we all seek, whether it be building web sites, running,
painting, cooking, writing or giving care to others? It is, I think, a product of these
Leverage our natural talents
-- things we inherently find easy to do well.
Focus our learnings and experience
-- which come from study, but more importantly from practicing in a real life environment.
Unleash our passion -- the
desire and focus and dedication to excel at doing this one thing to generate influence on
a willing audience.
Define our audience -- the
degree to which our work role is needed, appreciated,
respected and DESIRED by our intended audience.
The search for one's exceptional personal role, our place in community, is
often a lifelong quest. Today's wired world makes it hard to be anonymous or leave a
lasting impression within a Global online Internet community. So often, the fourth element
-- our audience -- can be the hardest one to influence in our efforts to
achieve success. When we have no audience, when we do not know where we belong, we are
left to choose what we will do in vacuum. As a result, many of us devote large parts of
our lives to study and diligent work only to find we have no audience, and that no matter
how great we see our own talent and acquired skill, it was all wasted time. Therefore we
have to focus on where the our Passion, Natural Talents and practiced skills come together
to address a needful audience.
The task is much easier when we define our audience, the community with the need for what
we can do best, first. In this respect online marketers are all entrepreneurs at heart. We
are all seeking to find something that is needed, and for which we have talent and
passion, and the rest is just hard work. Or rather, it isn't
hard work, because our passion, our natural talent, and the recognition of its value by
our community makes it easy work, obvious and important. As we learn to do something well,
and then exceptionally well, we are merely following our heart, our destiny and ideals.
The intersection of talent, experience, passion and audience is the sweet spot for
success. That's why many merchant and affiliate sales sites are proud they can say... This is what I do, and who I am. How many of us, in the
real world, can say the same, without a sigh, a doubt, a frown? That's why I take pride
knowing I can take a web site from vision to reality.
Keep what the customer/audience needs as a key to business success. We've
all heard the phrase 'find a need and fill it' as Rule #1 for business start-ups. I'd say these six words
lie at the root of any business success. It's the most important business advice you can
give.But what does this mean? It means that every successful enterprise's offerings
(products and/or services) meet four criteria:
They fill an unmet business, social or
The enterprise (individual) understood why the need wasn't already being met, and had faith
they could overcame those obstacles.
Tap your natural competencies to effectively create and deliver offerings
that fill that need.
The enterprise has the resources and work ethics to bring those offerings to
This may sound like a simple recipe, but it's actually quite difficult to
achieve. The market for products and skilled services, though far from perfect, is already
reasonably efficient at identifying and satisfying consumer needs. If you find an unmet
need, there is almost surely a reason why that need isn't being met by some other
enterprise. You need to find out what that reason is, and overcome it, or invent a better
mouse trap. And then you need to gather a team of people with the collective competencies
to design, produce, market and distribute the product or service that meets that need, and
the resources (physical, financial and intellectual) needed to do so effectively. Easier
said than done. The key to doing this is in research, the difficult, time-consuming (but
usually inexpensive) process of discovering the who, what, when, where, why and how of
fulfilling unmet needs. The rewards from doing this right are obviously satisfying if you
focus on the sweet spot within the "circles of success".
about time someone remodeled the existing Affiliate Marketing Networks, so corrupted by an
advertising mindset, into a model that works for both Affiliates and merchants. I
therefore have formulated all the pieces necessary to migrate the easily abused
advertising based model into a sales based model I dubbed The Safe Haven Network in early
2004. Read all about this revolutionary Affiliate Sales
Network model which might launch in 2005. Hey I have a passion for this with
experience at trying to effect network changes to level the playing field for domain bound
affiliates, since 1997.
You can plot your company's strategy, analyze its strengths and weaknesses, and even
plan for growth, but without opportunity and an audience, success will elude you. Success
is rooted in opportunity, desire and an innate natural talent to do a excellent job in
your chose field. You must possess the ability to recognize it, and the willingness to
seize it, before you can hope to reap its benefits. By now, you're familiar with the
Internet and the promise of how it can revolutionize your business. You've maybe
identified it as an unparalleled opportunity to reach new customers. You might already
depend on e-mail or have a Web site as part of your marketing efforts. But you recognize
that it's not enough. How do you leverage this paradigm shift into a profitable business
Image Marketing Services
selects from a list of e-commerce alliance partners who are qualified to help you harness
the momentum of the Internet without sacrificing your investment in existing systems and
technology. In fact, they can take your existing information systems to the next level;
making it more useful, more manageable, and, ultimately, more valuable. Electronic
Commerce technology pulls disparate computing systems into a powerful, unified information
resource, and integrates and extends that power with the full force of the Internet. An
Internet presence no longer is a luxury ...it's a necessity. Linking our expert eBiz
services to your WEB goals is our past -present and future.
IMS -editor Webmaster Mike
"Vision without action is just
a day dream...
Action without vision can be a nightmare"
Combine the two and you have the makings of a profitable reality!
IMS has also defined the perfect affiliate
sales marketing Safe Haven Network... click for a summary! to see how the performance
marketing industry should work for all parties involved.
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