Resources- Your step-by-step guide to Ecommerce

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Step #2 -- Work with experienced Ecommerce specialists

Once you have identified your Ecommerce business model, you need to find specialists like IMS, who have experience in that model.

One of the best ways to do this is to look at Ecommerce sites similar to the one you are planning, and find out who created them. Make sure the sites are secure, easy to navigate, offer easy ordering options, and don't require customers to fill in registration forms.

Another approach is to attend events at professional associations like Women In New Media and The New York New Media Association where you can talk to people in the field and get recommendations. Don't overlook working the Net through search engines, newsgroups and industry forums to gather data. Posting questions on Usenet's such as Deja News or the WACC list can provide fantastic word of mouth recommendations.

In most cases, the three most important Ecommerce vendors you will work with are your Web developer, your Web hosting provider and your Web site promotion or media agency. Sometimes you may be able to get a full servcies organization in one-stop but more often than not, you will want to assemble your own team. IMS does it all for a very reasonable fee.

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Christina Sullivan has a world-renowned reputation as a hairstylist and makeup artist who has worked with hundreds of celebrities, producers, directors, musicians, and super models. Christina discovered that ninety percent of women, of all ages, simply could not apply their own makeup correctly. When asked about this they complained that makeup was too complicated and overwhelming! Sadly, most women did not duplicate their makeovers at home, no matter how much instruction they were given. Christina was determined to find a solution.

The answer came purely by mistake when Christina began to paint with oils. As she attempted to paint a portrait she discovered that only a single flesh tone was available. The paint did not have any depth or dimension that even closely resembled human skin. She realized this was the same problem all women have with liquid foundations. She pondered this problem and wondered how to duplicate the same depth and dimension she achieved with makeup onto the canvas. In that moment the idea of Perfect Pigment mineral makeup was born. A lab sample was made and it worked perfectly. Therein the product was aptly named ... Perfect Pigment Compact kit by Christina Cosmetics See the Great makeup tip videos for this time saver.

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