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Planning guide for a website with growth issues dictated
by your companies expansions needs. We kmow you have ... Questions - Questions - Questions ?
Websites are constantly changing and evolving, and have to
have the executive commitment to electronic publishing the
corporate vision to all interested parties with a stake in the company. IMS furnishes
the answers to all the following questions as part of our web site projects for clients
since 1997. Image Marketing Services specializes in building web sites for the small
businessman seeking to tap into new customers via an internet presence. Sure we offer more
the the typical webshop with a passion for each project unmatched by the higher priced
firms. Typical complete projects start at 500.00 and never exceed $2500.00 including the
ebiz plan, artwork, page layout and a unique look that seperates you from your
competitors. Visual excitement with a vision behind every page. Below you'll find some of
the common questions we fully answered for everyone of the 200+ clients ...before
commencing web-work on their behalf.
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Star rated Yahoo Stores Merchant. They feature the latest styling and competitive gold
jewelry prices. We specialize in hand crafted 14k hard enamel fine jewelry along with a
wide selection of gold chains, rings, pendants, earrings, bracelets, and charms. We put
the customer first in all transactions and believe that customer service is a top
priority. Our designs and styling are inspired and dictated by the ever changing face of
Fashion. We look forward to sharing our designs with you for years to come. For the best prices and widest selection on Gold Chains - Click Here! Enjoy!
The largest collection of 14 kt Anklets you'll find
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Gemstone Globes, Gold Bangle Bracelets, 14k Discount Wedding Bands and Gold Jewelry, 14k
Gold Chains & Gold Ankle Bracelets. Bracelets, Italian Cameos, Earrings, Pendants,
Gold Bracelets, Wedding Rings, Gold Religious Jewelry, Gemstone Globe & more. For the best prices and widest selection on Earrings - Click Here!
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How
do we integrate e-mail and a interactive website
into our day to day operations? Can we improve customer &
supplier communications while streamlining our sales order cycle via the internet? Should I inventory items or use a blind drop
shipper?
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How do I
drive targeted traffic to my web pages, as junk traffic sheisters are everywhere seeking
to drain my Advertising budget? Do I invest in Googles "Adwords" keyword PPCSE
click traffic or use Yahoo's Overture and other lesser known pay per click search engines.
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How do
we convert our "old model clients", who still are still billed on open
account terms basis, to our new e-commerce model with online quotes and ordering? Is their
shopping carts that display both retail and multi-level dealer pricing automatically?
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 What is the main purpose of the "website"? -Is it to allow for a corporate web-presence to project our image, and allow new
and existing customers 24 hr. access to information on our manufacturing capabilities? Are we willing and prepared to actually
conduct business and generate revenues via the internet, and expand our customer base
nationwide and abroad ? What information do we wish to pass on to this audience with
e-mailed newsletters to turn them into repeat customers?
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Can
we put our paper catalog online and actually provide 3D and zoom detail views of our
product lines? Can we tag available inventory quantities to the shopping cart to eliminate
"Out of Stock" sales?
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What
target market are we seeking to attract to our website, and what is the proper way to
accomplish this via SEO/SEM? (Search
Engine Marketing and page Optimization. Can affiliate marketing work for me to increase my
sites conversion ratio and sales volume? How can we incorporate a database into our web
site or use one to generate a e-catalog complete with product photos?
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Can we
benefit from e-commerce solutions for our existing vendors and customers, and attract new
business? Is new customer acquisition costs online cheaper then offline?
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What
benefits can be derived to each of our operating departments by web-enabling our company?
Having a web presence is a given today but my business is local. Can I target local
customers and direct them to my business effectively?
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 How
do we simplify our sales cycle, while expanding our "order fulfillment" and
settlement procedures to increase cash flow to more of our customer base? Does IMS have
ecommerce customers willing to share their success stories? We sure do. See www.get-in2.com/Holdup.htm for an example
client who has grown from 60 reseller stores to over 2100 since we re-designed their web
site for selling their Patented HoldUp Suspenders and now Sloops Blue jeans. They are the
highest converting product merchant on the internet averaging 1 sale per every 20 visitors
to the pages for over 5 years.
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Does the
internet/Intranet give us a competitive advantage when dealing with our largest accounts?
Can we securely share documents, drawings, price lists and job quotations via our web
site?
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Are
we in tune with our industry and supplier/customer base by promoting our company via a
website? We sure don't want to alienate our existing Brick-n-Mortar business with
aggressive online marketing?
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Should
we entertain contractual commitments with other web sites through "Affiliate
Marketing" programs? Cater to foreign customers and seek this type of business ? (margins on international trade
accounts are often double stateside accounts, but often require more front office, exporting partners and legal work to meet the new
requirements and compliances.)
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How
do we advertise our website to our targeted audience when we have a limited budget?
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Will
your website structure allow for easy online publishing by your own non programming staff
once completed? Does IMS support tools like Microsoft Frontpage and simple shopping cart
hosting accounts that will allow us to take over day to day site upgrades and changes? Do
we have the tools and the time to work The NET...or can we contract for your expertise on
a monthly, or as needed basis?
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What are
the monthly expenses associated with hosting our site on a Secure Hosted server if we
decide to launch a web site? Surprise -surprise as most of our clients host their sites
for under 20.00/month and spend 30.00/month if they want a fully function shopping cart
and e-catalog program. You can also consider a shop within a Mall like get-in2, Amazon or
Yahoo storefronts to auguement your web site traffic.
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Who
will handle the e-mail flow within our organization, once our customers and suppliers find
out we are web-enabled? I see everything from "Live-Help" programs and 800#'s
all over the net. Do these necessarily increase my employee count or can the web site
actually reduce the amount of customer help phone time?
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Lot's of questions we at Image Marketing Services field every month as we select clients who ARE
ready to go online. From initial contact to a fully launched web project we can take your
visions and make them into realities. Click here for more information on our services and
some sample client sites we have launched. All are still prospering as we sure don't make
any Dot.com bombs after qualifying our clients with sound reliable and measurable ebiz
plans.
 e-mail comments -return to
Review our Websteps
section  next
 Why the Web
Newsletters HTML tips & resources Web site proposal form
FAQs 20 reasons Promote it Who -What -Why Purchasing Services 13 common
mistakes
get-in2 tip: Always look for
merchant site links to manufacturer related closeouts, clearence items or refurbished
equipment for the absolute best buys! Take a look at Overstock's best deals on digital
cameras, film cameras and optics.... and join their
Club-O buyers club and immediately save additional 5% with 1.00 total order freight
charges. get-in2 showcases products that are priced below dealer cost.
Always look to get-in2.com for showcasing the best
merchants who discount name brand merchandise daily.
Computer Closeouts and Refurbish Gear
About
Tech for Less, Inc. As you might have already noticed, we are not like most
computer and electronics stores. Tech for Less only stocks product that we can sell below
the price other online merchants charge. You will see that our inventory never looks the
same twice and that we stock all major brands of computer products ranging from high-end
servers, CRT or LCS monitors, to little inkjet printers. And don't forget to look at our
televisions, MP3 players and more great deals. Check out their New Arrivals ... Final
Clearance Sales ... Web only specials
Tech for Less has been in business since early 2001 and we are one of the
world's largest stocking vendors of new, new open-box, excess, refurbished and end-of-life
name brand computer equipment, peripherals and electronics. All our products carry the
manufacturer warranty unless specifically noted otherwise. In such a case, Tech for Less
will warrant the item for the same period as the manufacturer to ensure your satisfaction.
Laptop specials or printers, MP-3
players and the Closeout systems pages are popular with our Cybermall shoppers.
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