Learn about the sales impact made when IMS undertook interfacing several client's shopping carts to accept Google Checkout payments.

Google Checkout helps you increase sales.
And process them for free when you advertise with Google Adwords.

Every online merchant has two goals: sell more and spend less. Google Checkout™ is a new way to process transactions that helps you achieve both. Checkout works with Google's search advertising program, AdWords, to increase your sales and minimize your expenses throughout the online sales and marketing process.

	Attract more leads. Shoppers who see the Google Checkout™ badge on your AdWords ads will more easily find you when they search. IMS clients have seen a doubling of their CTR rate using checkout landing pages.
	Convert more leads into sales. A fast, secure checkout process helps persuade shoppers to buy on your site and buy more often. Google Checkout members seek out GC merchants because they experience TRUST.
	Process sales for free. For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don't use AdWords, you can process them at a low 2% and $0.20 per transaction. FREE transactions all through the 2006 Holiday shopping season.
	Protect yourself from fraud. Our fraud prevention tools stop invalid orders from ever  reaching you. And our Payment Guarantee policy helps protect you from chargebacks.

Google Checkout™ offers the ultimate simple checkout process and privacy protections for your shoppers.

Google Checkout™ is a checkout process that you integrate with your website, enabling your customers to buy from you quickly and securely, using a single username and password. And once they do, you can use Checkout to charge their credit cards, process their orders, and receive payment in your bank account. Here's how Checkout helps your business at every stage of the online sales and marketing process:

Attract new customers Online shoppers often start with a Google search. Our search advertising program, AdWords, helps them find you through targeted text ads that appear beside Google search results. Now you can add the Google Checkout badge to your AdWords ads, which highlights your store and tells potential customers that shopping with you will be convenient and secure. Learn more Watch a video about the Checkout badge » Convert more sales Watch a video about transaction processing » Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. When your store accepts Google Checkout, your customers needn't be among them. The purchasing information of every Checkout user is stored in a single account, so they can buy from you by simply providing their username and password. Learn more

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From the creators of Google, Google Checkout is a new fast, secure, and convenient way to shop online for Holdup Suspenders. Clumsy checkout processes frustrate online shoppers, who then frequently abandon their shopping carts due to lengthy info gathering techniques. Holdup Suspenders for years eliminated the common checkout bottlenecks like coupon code boxes from our shopping cart. Now Google makes it even easier to purchase our Patented suspenders using this great Google payment service..

Google and their Froogle shopping section has heard time and again from users their has to be a simpler way to buy online! They all harp: "I find great stores through Google search, but every time I try to buy from an online store, I have to re-enter the same billing, shipping, and credit card information. There are too many steps. Why can't buying it be as fast as a Google search to find a product?"

Google Checkout™ makes it easy for online shoppers to quickly identify fast, secure places to shop giving merchants, like Holdup Suspender Company, a special icon next to their keyword search result ads.  This identification comes in the form of a Google Checkout© badge, which appears on all sites using Google Checkout™. This makes online shopping easy by providing a single log-in to buy across the entire web.

Internet users have come to know and trust Google, which remains at the top of all search engines.   That same trust and reliance can now be applied to shopping securely online with the Google Checkout©  payment option used on all Holdup Suspender sites. The more an online buyer trusts a website, the more likely they are to make a purchase from that site knowing Google backs the purchase and filters out undeserving merchants. We hope this new payment  service makes online shopping for Holdup Suspender Company Patented products faster, easier and much more fun.

On June 28th 2006 Google launched its much awaited e-commerce mini-app called Google Checkout™ (rumored to be called GBuy). Google Checkout is an online payment processing service aimed at centralizing payment, order tracking, purchase history, and single step checkout for registered users. The business model is as powerful as it is simple:

Google's aim, said Eric E. Schmidt, Google's chief executive, is to make it easier and faster for people to buy products advertised on Google — thus attracting more advertisers. "The goal here is to make it be one nanosecond from the time the customer decides to buy to the time the transaction is complete and the product is on the way," Mr. Schmidt said.

Merchants needing expert advice, and more information on interfacing their e-catalogs to Google Checkout, can receive it from our IMS webmaster, by clicking here.

Advertisements on Google.com, from companies that accept Google Checkout, will display a small image of a shopping cart. Clicking on the sponsor Adwords ad will take customers to the advertiser's Web site, as you've already discovered. When customers decide to buy something at Holdup-Suspenders.com, they will be offered the payment option to sign into Google Checkout and use their credit card and address information kept securely on file there. We incourage our customers that do not have accounts with Google to set them up and tell you friends to shop right here!.

Consumers with a Google account can type their credit card and billing information into Google Checkout™ once and then pay for purchases thereafter with practically one click on any Web site that offers this payment system choice. Once they've purchased something through Google Checkout, consumers can track their orders through the system and use it to view their preferred merchant's purchase history.... at absolutely no cost to them. Like our other payment options, Google Checkout™ hides credit card numbers in e-mail receipts and reimburses consumers for unauthorized transactions. It also lets users choose whether to keep their e-mail addresses confidential, and users can opt out of unwanted e-mail from GC merchants.

This is about streamlining the checkout process with a secure privacy protecting payment method. Holdup Suspenders is trying to make the checkout experience, linked from any of our search ads, and make it so you can buy our Branded suspenders quickly online. All orders here allow for normal major credit card and PayPal purchases, if you choose those payment options.

Does Google offer a persuasive compelling story? In the broadest sense, persuasion is about one entity (an organization of any stripe) trying to persuade another entity (business or individual) to do something. Take action on a win -win situation increasing the conversion goal of your web site by signing up with Google Checkout and tracking sales with Google Analytics.. Click here to apply as a Google Checkout merchant.

Stop Getting ripped off  at the online point of sale!

IMS mission: Offer True value at the end of every click, rather then wasting your shoppers time wading through Search Engine spam. Here's 2 merchants using Google Checkout to maximize their adwords click through ratios, streamline cart checkout, and save on merchant credit card processing fees.....

Ricoh RDC-i700 Image Capturing & Delivery Device 

Unique describes this portable digital imaging studio system. It's not just a digital camera, and is specifically designed for a variety of business needs not addressed by any other all-in-one camera. The IMS webmaster recommends one of these for merchant clients seeking to streamline taking ecatalog product photos.

Ricoh is consistently delivering ground breaking new technology and innovative digital features with its imaging products. In 1996, Ricoh introduced the RDC-1, the first "multimedia" camera to combine still image digital capture with video and audio recording. Since then, subsequent models have incorporated updated "QVGA" QuickTime movies with sound, memo recording, time-lapse photography, and Web-cam broadcast capabilities. Ricoh's objective? To bridge the gap between the corporate business environment and digital imaging communications. The Ricoh RDC-i700 is Ricoh's latest incarnation of the ultimate "image capturing device". A business productivity tool incorporating high-quality digital photography with advanced networking capabilities, wireless Internet access, e-mail and fax modem connectivity, and integrated data/image management tools.  List price $1200 ... limited closeout price $269.97. Click here to see a complete detailed RDC-i700 camera review and end user guide.