Resources- Your step-by-step guide to Ecommerce
Step #6 -- Creating a well-designed Ecommerce site
Just as there are catalog experts who know how many products to feature on a page - there are Ecommerce professionals who can help you create the digital storefront which best highlights the benefits of your product or service.
People have a lot of choices. Make Trust a competitive advantage for your company. Let the user be in control, don't take advantage of the information they give you and do what you say you are going to do.
Here are some ways to jump start your relationship with online shoppers:
Brand: Customers trust established brands, so if you have one - flaunt it - by using established logos and graphics. If you have a new product or service, you can create your own "brand" by creating an easy-to-remember name, compelling graphics - and by promoting your brand through other media - such as TV and print advertising.
Effective navigation: In order for online buying to be accepted, it needs to be as easy - or easier than -- ordering by mail, phone, or at a store. Currently, many online consumers are frequently frustrated by slow site performance, time-consuming order forms, and confusing navigation. And so, they naturally gravitate towards Ecommerce sites that are the most convenient to use.
Fulfillment: Online consumers expect fast shipments and need to be reassured that anything they order can be conveniently returned without a hassle.
Design: Like any traditional catalog or store, your Ecommerce site needs to be well-designed to highlight your products' unique benefits.
Up-to-date technology: Your Ecommerce site needs to stay current with the latest technology - otherwise, consumers will be drawn to more up-to-date sites offering faster ordering, more personalized service, and more attractive graphics.
Security and Privacy
After convenience and service what matters
most to online shoppers is Security and Privacy. Security
One way to demonstrate the security of your website to consumers is to display a digital certificate - which is the electronic equivalent of a business license - on your website. One of the leading Certification Authorities is VeriSign which has issued their digital certificates, called a Server ID, to 95 of the Fortune 100 companies. Before issuing a Server ID, VeriSign reviews the applicant's credentials - such as the Dun & Bradstreet number and/or Articles of Incorporation - as well other credentials.
You also want to be sure that your server uses Secure Sockets Layer (SSL) technology, which is the standard protocol for secure, Web-based communications. SSL allows you to communicate safely with any customer using today's most popular e-mail programs.
Another technology that you will want to know about is Secure Electronic Transactions (SET). Both SSL and SET are widely known communication protocols, each providing a way to make payments over the Internet.
Performance Computing Magazine summarizes four main benefits over SSL that SET offers:
Another important issue is privacy. Many consumers are concerned about how you will be handling the personal information you glean during the sales process.
For example, even when customers order products through traditional means - like mail order or direct mail - their information is often compiled on special mailing lists which are sold to other companies selling similar products. When it comes to online purchases, consumers are even more vulnerable - since their e-mail addresses could be sold as well.
That is why many reputable Ecommerce companies are now posting privacy notices on their websites to reassure consumers that their personal information will remain secure and will not be sold to outside entities.
Once you've created a secure site, it's time for Step 7 - Take The Order
Want to attract that someone special? Read some testimonials on some of the Love-Scent pheromone products for men and women... Check out the hottest selling, easiest to advertise product on the internet today!
*Alter Ego* I tried this for a year. At work it was nice to see the women laughing and giggling. But it was also interesting to see the men act like kids meeting their favorite uncle. During this year while using AE, I won a lawsuit, got a great job (with a freaking huge bonus) with just one interview, got laid 20% more frequently than other years. . . . Sex-life change: 20% better. 30% sometimes. REACTIONS: WOMEN: GIGGLING, STARES, DOUBLE-TAKES, BEST REACTIONS: THE "WAIT UNTIL MY BOYFRIEND LOOKS ELSEWHERE SO I CAN RE-CHECK OUT THAT STUD WHO JUST PASSED ME DOUBLE-TAKE"MEN: FRIENDLIER CONVERSATION, WILLING TO HELP MORE, LAUGHING AT EVEN THE STUPIDEST THINGS. BEST REACTION: "LIFTING TO DRINK HIS BEER THE SAME TIME I DO IN UNISON." (MB 5/25/2003)
New Pheromone Additive and The Edge seem to elicit the most overtly sexual responses. Women that are extra responsive may even come right up and rub themselves all over you, if they've had some alcohol to reduce their inhibitions. Most women will be checking you out and they're likely to get all giggly if you flirt with them. Also there are many instances when they'll zone out, lose their concentration, or seem to momentarily slip into another world. (Very amusing.) (AK 8/2/2007)
I share your love of AE/m. So far, it has given me the most consistent results, compared to others as stand alones or mixes. I am still testing different pheros and mixes under various conditions (application methods and amounts, types of environments, etc.), but when I want to be certain that I'll get the results I want, I still rely on my AE/m. It's da bomb . . . . (SG 6/7/2003)